LeWolf was born in 2020, at a time when Covid has led everyone to give up, to isolate, but also to rethink life in a different key. Everyone has re-evaluated their daily life, before turning it upside down. At a time when loss had to get used to, it became even more evident how important it was to conquer something, to resist, to look forward. Thus came the idea of ​​founding the brand: to finally make a long-delayed dream come true, to escape reality and create something beautiful, which would symbolize a rebirth and a new starting point.

The minds behind LeWolf are those of Fabio Funari and Daniele Teodori, born in 1997 and 1994 respectively. Two young guys, with a great desire to do things, and with a deep bond for their small town in the Marche region: Sarnano. It is no coincidence that they have decided to link the company to this place of their heart, involving other local young people in the project, and giving life to a reality that is based on a sense of belonging, on the territory, on friendship, and on the desire for novelty without forgetting tradition. Sense of belonging and determination to emerge, the values ​​that inspire LeWolf and which are embodied by the wolf, an animal that moves in a herd but howls alone at the moon.

The idea, born in 2020, led to the creation of the first garments in 2023, after obstacles to overcome and a lot of work "behind the scenes". Why talk about these years? Simple: because they tell of something that our society often lacks today: the taste for doing business, the desire to get involved, leave your comfort zone and launch yourself into something you believe in, even if no one else believes in the beginning. A provincial story, in its most beautiful sense. This word too often used in a derogatory sense, should be read here with a different meaning: of something that originates from the small, from the marginal and, why not, from few possibilities... which, however, aims high, and has a great desire to achieve.